Bayleys Airpoints Campaign

Bayleys Airpoints Campaign

Bayleys Airpoints Campaign

Bayleys Airpoints Campaign

Bayleys Airpoints Campaign

Promotional marketing campaign for Airpoints Dollars™ for Bayleys.

Promotional marketing campaign for Airpoints Dollars™ for Bayleys.

Promotional marketing campaign for Airpoints Dollars™ for Bayleys.

Promotional marketing campaign for Airpoints Dollars™ for Bayleys.

Promotional marketing campaign for Airpoints Dollars™ for Bayleys.

About the Project

Bayleys is New Zealand’s largest full-service real estate company offering expertise in the marketing and sale of a wide range of property. They partner with Airpoints™ to offer their clients Airpoints Dollars™ when clients choose to sell or manage property with Bayleys.

A marketing campaign was established at the start of 2021 to appeal to potential Bayleys clients using the Airpoints™ programme as an incentive. The campaign was focused on opportunities to win six different Airpoints experiences:

• DIY home project
• Golf day
• Kayak adventure
• Airpoints online store shopping
• Spa day
• Trip to Queenstown

I was tasked with extending the campaign to roll out brand and design elements to a variety of different channels, including print, digital and social media.

About the Project

Bayleys is New Zealand’s largest full-service real estate company offering expertise in the marketing and sale of a wide range of property. They partner with Airpoints™ to offer their clients Airpoints Dollars™ when clients choose to sell or manage property with Bayleys.

A marketing campaign was established at the start of 2021 to appeal to potential Bayleys clients using the Airpoints™ programme as an incentive. The campaign was focused on opportunities to win six different Airpoints experiences:

• DIY home project
• Golf day
• Kayak adventure
• Airpoints online store shopping
• Spa day
• Trip to Queenstown

I was tasked with extending the campaign to roll out brand and design elements to a variety of different channels, including print, digital and social media.

About the Project

Bayleys is New Zealand’s largest full-service real estate company offering expertise in the marketing and sale of a wide range of property. They partner with Airpoints™ to offer their clients Airpoints Dollars™ when clients choose to sell or manage property with Bayleys.

A marketing campaign was established at the start of 2021 to appeal to potential Bayleys clients using the Airpoints™ programme as an incentive. The campaign was focused on opportunities to win six different Airpoints experiences:

• DIY home project
• Golf day
• Kayak adventure
• Airpoints online store shopping
• Spa day
• Trip to Queenstown

I was tasked with extending the campaign to roll out brand and design elements to a variety of different channels, including print, digital and social media.

About the Project

Bayleys is New Zealand’s largest full-service real estate company offering expertise in the marketing and sale of a wide range of property. They partner with Airpoints™ to offer their clients Airpoints Dollars™ when clients choose to sell or manage property with Bayleys.

A marketing campaign was established at the start of 2021 to appeal to potential Bayleys clients using the Airpoints™ programme as an incentive. The campaign was focused on opportunities to win six different Airpoints experiences:

• DIY home project
• Golf day
• Kayak adventure
• Airpoints online store shopping
• Spa day
• Trip to Queenstown

I was tasked with extending the campaign to roll out brand and design elements to a variety of different channels, including print, digital and social media.

About the Project

Bayleys is New Zealand’s largest full-service real estate company offering expertise in the marketing and sale of a wide range of property. They partner with Airpoints™ to offer their clients Airpoints Dollars™ when clients choose to sell or manage property with Bayleys.

A marketing campaign was established at the start of 2021 to appeal to potential Bayleys clients using the Airpoints™ programme as an incentive. The campaign was focused on opportunities to win six different Airpoints experiences:

• DIY home project
• Golf day
• Kayak adventure
• Airpoints online store shopping
• Spa day
• Trip to Queenstown

I was tasked with extending the campaign to roll out brand and design elements to a variety of different channels, including print, digital and social media.